Locations: Across UK & Ireland - Organiser: Cambridge College of Enterprise - Verticals: Sector Specific Sessions - Full Details: See Eventbrite Buttons On Right
All our sessions follow a common agenda which is tailored for different sectors via case study examples and sector specific project planning processes …
All Sections Include … Latest Research - New Opportunities - Case Study Examples - Strategy & Measurement - Top Tools - Content Management - Community Building - Influencer Outreach - Data & CRM - ROI & Project Plans - Q&A
Our 1 Day Programme:
Step 1: How To Plan An Integrated Social Media & Mobile Strategy – 1 hour
- Key Frameworks & Strategies: To Ensure Your Plan Is Focused, Relevant & Measureable From Day1
- Search Engine Optimisation: How To Respond To The Latest Google Changes & Ensure Sustainable Growth?
- Google+ : We Look At Who’s Really Using & What’s Really Essential About It?
Step 2: Essential Social Media Monitoring & Brand Reputation Management – 1 hour
- Social Media Monitoring & Brand Reputation Management:Know Who’s Mentioning Your Brand & Assess The Risks & Opportunities In Real Time?
- Influencer Mapping, Outreach & Twitter: How To Find Your Influencers & Win Them To Your Cause?
Step 3: Creating Content Strategies That Are Successful, Sustainable & Profitable? - 1 hour
- Rich Content, Online Video & Youtube: We Know We Need It – So How To Develop & Deliver A Rich Content Plan Thats Focused, Relevant & Profitable! Adapted, Curated, Created & User Generated Content – Risks & Opportunities?
– BREAK FOR LUNCH –
Step 4: How To Use To Building Relationships, Reputations & Brands … To Extract Business Value? - 1 hour
- Expanding The Power Of LinkedIn - Crash Your Recruitment Costs, Find Top Talent, Build A Lead Generating Hub, Integrate Into Your Digital Mix, Tap Into Rich Social CRM Data – Do You Know How?
- How Useful Are LinkedIn’s Latest Acquisitions Slideshare & Connected?
- What Is Facebook Best For? A Hard Look At What’s Really Working For Businesses There?
- How Can We Benefit From Facebook’s Billion Dollar Acquisition Instagram?
Step 5. Scaling Up Success & Driving Business Conversion? - 1 hour
- Bookmarking : Digg May Be In Long Term Decline But The Newer Kids On The Block Have Huge Staying Power – Add That To Your Posts!
- Pinterest: What’s All The Fuss About? We Look At Where It’s Really Driving Business?
- Email Marketing: Older Tools Need Rethinking?
Step 6: How To Measurement, Prove ROI & Plan Resourcing? - 1 hour
- Social Media Regulation & Writing Policies
- Project Planning & Resources – How To Be Agile & Deliver?
- The Future: Key Trends – Social TV, In Car Systems, Google Glasses … Where Will It End?
End of Official Programme
Networking Drinks (Optional)
Any small changes to the agenda based on attendee mix will be advised
Bonus Materials: All Attendees Receive …
- Set Up On Platforms Of Your Choice - Answers To Your Specific Problems (Via Advance Notice)
- Short & Long Term Plan Built Through Sessions - Best Free Social Media Software Saves £5k+ Est
- Our E Book “How To Develop An Integrated Social Media & Mobile Marketing Strategy!”
- CPD Certificate Of Attendance & LinkedIn Reference - Access To Selected Materials & Membership Of Our Learning Communities For 12 Months
- Ask Any Question? Access To Our Trainers For 12 Months
No Other Training Event Comes Close!
“Incredibly informative! Best learning and yet fun event ever!”
Our Satisfaction Guarantee – 100% Refund If Not 100% Satisfied!
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